Tereo Global · US market entry
The future of your business has no borders.
We help tech companies, product or service, sell in the US.
We don't just build the strategy. We lead the execution.
Who we help
We run your US go-to-market, all the way to the first customer.
We're the executive team and cultural bridge that takes tech companies to the American buyer, from any country. Not with a slide deck, but alongside your operation.
B2B software & AI
SaaS, platforms, and AI-native companies
A proven product at home, but no references a US buyer recognizes. We define the ICP, the proof, and the sales motion for the US.
Cybersecurity & identity
Security, identity, and access management
In the US, security is bought on proof: SOC 2, analyst coverage, MSSP and reseller channels. We build the path to the buyer and through procurement.
Tech-enabled B2B services
IT services, nearshore development, agencies, BPO
US clients buy trust, time-zone coverage, and contracts. We shape the offer, the rate card, and the delivery model to compete in the US.
years of the founders taking tech companies to the US
contracts closed in the US and Canada across the founders' careers
Six doors to open before you sell in the US
It's not your home market in English. It's a different game, and every door has to be open.
Market demand
Is there a US buyer with the problem, the budget, and the urgency? Without a clear ICP you target everyone and close no one.
Positioning & reputation
In the US, nobody knows your name. Buyers reduce risk by buying from vendors with references, cases, and proof they recognize.
Route to market
Direct sales, channels, or partners. A fast cycle, an ROI-driven pitch, and respect for the buyer's time. Small talk costs you the meeting.
Pricing & economics
Your home-market pricing doesn't translate. Pricing on value, and in dollars, changes the entire economics of the operation.
Product & compliance
A US entity, SOC 2, contracts (MSA, DPA), and the customer's procurement can stall a deal that's otherwise ready.
Operations & capacity
Cash runway, a clear owner for the US, support in the customer's time zone, and the right first hire.
Where founders burn capital
- Opening an office or hiring too early, before the first customer.
- Targeting everyone, with no ICP, and never landing the first reference.
- Underpricing and destroying the economics of the US operation.
- Treating the US as a market you can win from a distance.
Before risking capital in the US, talk to people who've done it.
Book a meetingOr, if you prefer, message us on WhatsApp.
One method, three stages
We don't hand over a slide deck. We take on the execution alongside you, from the first diagnostic to your first US customer.
Diagnostic
We assess your real readiness across the six doors, backed by market research, no guesswork.
Strategy
We design the go-to-market architecture: ICP, positioning, pricing, and the entry plan.
Execution
We take a C-level leadership role in your US operation, all the way to the first customer.
The full journey
Each stage creates the momentum for the next.
- 01
Market Entry Diagnostic
Where you stand today and the full plan for your vertical.
- 02
Execution Sprint
The first 90 days, done with you.
- 03
Advisory + Board Placement
Ongoing guidance and the right advisor at your side.
- 04
Re-Diagnostic
Recalibrate every 6 to 12 months.
Who we are
Eduardo Pereira
Co-founder
Sales executive and growth strategist with 15+ years taking tech companies from Brazil to the US, including Rocket.Chat, Segura, and V4. Helps companies secure funding and build their US market presence. Expert in SaaS, cybersecurity, and enterprise sales.
Dana Pereira
Co-founder, Head of Market Entry
US-born commercial strategist. For the past 3 years, a consultant to Microsoft; previously at Salesforce. An expert in market research, market positioning, and sales strategy, and in what a US buyer needs to see before they buy.
Let's talk
Ready to sell in the US?
A conversation with one of the founders to understand where you stand and what the next step is.